Speaking to IndustryGamers in a pre-GDC interview, industry veteran Will Wright shared his thoughts on the Wii and where it fits in the current video game market. According to Wright, the Wii offers an experience that is "clearly different than the Xbox or the PlayStation." Specifically, he stated that the Wii differs from its console brothers in that it doesn't generally cater to long, in depth experiences. Rather, said Wright, the Wii offers "fun toys to pick up and start playing in five minutes." He added, "It really is more into what I would call the toy market."

Elaborating, Wright said that all consoles will have a "specifically defined niche" and that Nintendo actively decided to approach the Wii in a different way. He stated that Nintendo opted not to directly compete with the hardcore sensibilities of FPS-heavy consoles like the Xbox 360. "I think it's kind of cool that they decided to go off and find a different sandbox to play in," said Wright, "I think it's been very good for the industry."

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