Docomodake the mushroom is a mascot for NTT Docomo, a large Japanese cell phone company. In Japan, he's a popular enough character (like, for example, our Noid) to carry his own DS game, which was published by AQ Interactive in late 2007. Ignition Entertainment made the rather bold, baffling decision to release that DS game in North America and Europe, where not only is Docomodake an unknown property, the Docomo company itself is virtually unknown.Why would Ignition localize Pororon! Docomodake DS, a licensed game for an unknown license? After playing the game, the reasoning became clear: because it's a wonderful little game, and because the character is more than charming enough to hold up on its own. Either that or the rights came along with AQ's Blue Dragon Plus. But we prefer the former explanation.